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On-line Video Viewing Is On The Rise

If a picture says a thousand words, then imagine the message conveyed by a short informational video clip viewed on the Internet by a client who forwards it in an email to a friend or colleague.

On-line streaming video viewing is on the rise, according to a survey of 500 respondents conducted by Advertising.com in June 2007. More than 80% of the respondents said they watched more on-line video in 2007 than in 2006. In spite of the youth buzz associated with the Internet, among those surveyed who said they view on-line video, 69% were 35 and older compared with 31% who were under 35.

Regardless of age, most on-line video viewers said they are watching multiple times during the week and nearly all are watching from home. About 45% of their viewing takes place at night. While those between the ages of 18 to 34 show a preference for entertainment such as music videos and TV shows, the over 35 demographic is looking for news and other important information to watch on-line.

These video viewers love to share information and 42% of all those surveyed, said they forward favored clips to a friend. Among those viewers who go on-line to watch videos multiple times per week, 55% will pass along clips they enjoy. Nearly half (47%) of the women who said they watch on-line video were inclined to forward the clips, and about one-third of the men.

The study looked at the preferred length of on-line streaming video as well. Results show 63% of those surveyed prefer video ads shorter than a 30-second TV commercial. Of the respondents reporting they view on-line video more than once a week, 72% watch a video to completion.

Clearly video streaming has become a mainstream vehicle for most adults seeking on-line information and entertainment. It should be a staple in your integrated marketing program.

Advertising.comTM (2007) Bi-Annual On-line Video Study: First-Half 2007 vs. Second-Half 2006. Retrieved September 17, 2007 from the World Wide Web: http://www.advertising.com/data/research/123/Research-BiAnnualVideoReport.pdf

Sharon Kantor Bogetz, MBA, MEd, president of Midwest Marketing Solutions and Midwest Dental Solutions, companies that market print, website and logo design services and products to health care practitioners.

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Logos Websites Dental Postcards Dental Ads Brochures Email Marketing Corporate Identity ......................................	Dental Articles [ Article list ] On-line Video Viewing Is On The Rise If a picture says a thousand words, then imagine the message conveyed by a short informational video clip viewed on the Internet by a client who forwards it in an email to a friend or colleague. On-line streaming video viewing is on the rise, according to a survey of 500 respondents conducted by Advertising.com in June 2007. More than 80% of the respondents said they watched more on-line video in 2007 than in 2006. In spite of the youth buzz associated with the Internet, among those surveyed who said they view on-line video, 69% were 35 and older compared with 31% who were under 35. Regardless of age, most on-line video viewers said they are watching multiple times during the week and nearly all are watching from home. About 45% of their viewing takes place at night. While those between the ages of 18 to 34 show a preference for entertainment such as music videos and TV shows, the over 35 demographic is looking for news and other important information to watch on-line. These video viewers love to share information and 42% of all those surveyed, said they forward favored clips to a friend. Among those viewers who go on-line to watch videos multiple times per week, 55% will pass along clips they enjoy. Nearly half (47%) of the women who said they watch on-line video were inclined to forward the clips, and about one-third of the men. The study looked at the preferred length of on-line streaming video as well. Results show 63% of those surveyed prefer video ads shorter than a 30-second TV commercial. Of the respondents reporting they view on-line video more than once a week, 72% watch a video to completion. Clearly video streaming has become a mainstream vehicle for most adults seeking on-line information and entertainment. It should be a staple in your integrated marketing program. Advertising.comTM (2007) Bi-Annual On-line Video Study: First-Half 2007 vs. Second-Half 2006. Retrieved September 17, 2007 from the World Wide Web: http://www.advertising.com/data/research/123/Research-BiAnnualVideoReport.pdf Sharon Kantor Bogetz, MBA, MEd, president of Midwest Marketing Solutions and Midwest Dental Solutions, companies that market print, website and logo design services and products to health care practitioners.

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