Midwest Dental Solutions wrote a dental article - 7 reasons your dental practice should have a website.

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7 Reasons Your Practice Should Have A Website
Applications For Healthcare

1. Location, Location, Location
Your practice needs to be on the Internet. Your website is the virtual representation of your street address. You need to have a website address which is sometimes referred to as a domain name or URL (Uniform Resource Locator). A website on the Internet is the place to be. As you know, the majority of the U.S. adult population has Internet access. The PEW Internet & American Life Project reported that in 2005, "Eight in ten internet users have looked online for information on at least one of 16 health topics, with increased interest since 2002 in diet, fitness, drugs, health insurance, experimental treatments, and particular doctors and hospitals." Pew Surveys also revealed that as of April, 2006, "73 percent of respondents (about 147 million adults) are Internet users."

2. Accessibility
Adults surf the Internet 24/7. Patients appreciate convenience. Although your office is only open during regular business hours, your website will be available to provide information to your prospective and current patients around the clock saving you and your patients time and money.

3. Most Cost Effective Way to Market
A website is the most cost effective way to market your practice today, next to an outside sign. No other marketing piece or advertising tool can provide pages of information in a vibrant interactive forum to millions of people at the push of a button 24/7.

4. Provides Qualified leads
Growing a practice is based on building relationships. Allowing a prospective patient to "meet" you by reviewing your biography on-line and seeing your picture develops your relationship. Seeing photos of your office and reading about your office builds comfort. Learning how convenient it is to get to your office and contact your staff solidifies their decision to contact you for an appointment.

5. Attract New Visitors
Your website landing page should draw people in and welcome them to your office. Allow web site visitors to stop by visually and "shop" your site. Patients will introduce themselves by calling your office or sending you an email to introduce themselves.

6. Support Other Marketing Efforts
Your website address (URL) should be listed on every piece of paper or card you print. List your website address where ever you print your street address. Use your website to support your advertisements. With pages of information to offer a patient, the site will solidify their decision to act on your offer and make that appointment.

7. Increase Your Visibility
Marketing has two goals, to increase your visibility in the community so when a patient needs or wants your services he or she will remember you and can easily find you. The second goal of marketing is to get the phone to ring! A clean, creative and easy loading web site will make you easy to find whenever they want to contact you.

Sharon Kantor Bogetz, MBA, MEd, president of Midwest Marketing Solutions and Midwest Dental Solutions, companies that market print, website and logo design services and products to health care practitioners.

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Logos Websites Dental Postcards Dental Ads Brochures Email Marketing Corporate Identity Streaming Videos ......................................	Dental Articles [ Article list ] 7 Reasons Your Practice Should Have A Website Applications For Healthcare 1. Location, Location, Location Your practice needs to be on the Internet. Your website is the virtual representation of your street address. You need to have a website address which is sometimes referred to as a domain name or URL (Uniform Resource Locator). A website on the Internet is the place to be. As you know, the majority of the U.S. adult population has Internet access. The PEW Internet & American Life Project reported that in 2005, "Eight in ten internet users have looked online for information on at least one of 16 health topics, with increased interest since 2002 in diet, fitness, drugs, health insurance, experimental treatments, and particular doctors and hospitals." Pew Surveys also revealed that as of April, 2006, "73 percent of respondents (about 147 million adults) are Internet users." 2. Accessibility Adults surf the Internet 24/7. Patients appreciate convenience. Although your office is only open during regular business hours, your website will be available to provide information to your prospective and current patients around the clock saving you and your patients time and money. 3. Most Cost Effective Way to Market A website is the most cost effective way to market your practice today, next to an outside sign. No other marketing piece or advertising tool can provide pages of information in a vibrant interactive forum to millions of people at the push of a button 24/7. 4. Provides Qualified leads Growing a practice is based on building relationships. Allowing a prospective patient to "meet" you by reviewing your biography on-line and seeing your picture develops your relationship. Seeing photos of your office and reading about your office builds comfort. Learning how convenient it is to get to your office and contact your staff solidifies their decision to contact you for an appointment. 5. Attract New Visitors Your website landing page should draw people in and welcome them to your office. Allow web site visitors to stop by visually and "shop" your site. Patients will introduce themselves by calling your office or sending you an email to introduce themselves. 6. Support Other Marketing Efforts Your website address (URL) should be listed on every piece of paper or card you print. List your website address where ever you print your street address. Use your website to support your advertisements. With pages of information to offer a patient, the site will solidify their decision to act on your offer and make that appointment. 7. Increase Your Visibility Marketing has two goals, to increase your visibility in the community so when a patient needs or wants your services he or she will remember you and can easily find you. The second goal of marketing is to get the phone to ring! A clean, creative and easy loading web site will make you easy to find whenever they want to contact you. Sharon Kantor Bogetz, MBA, MEd, president of Midwest Marketing Solutions and Midwest Dental Solutions, companies that market print, website and logo design services and products to health care practitioners.

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