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Benefits of Patient Newsletters
Healthcare Marketing Article

A sophisticated newsletter giving important information on dental health and dental cosmetic treatment is an essential part of your communication mix. Patient retention requires more than a just a recall card and invoice if your practice is going to standout in the clutter of junk mail and monthly bills patients get from other healthcare providers.

There is a clear return on investment when you seal an existing patient relationship with a value-added service such as a newsletter. When you communicate your interest in a patients' healthcare and teach them about new services and procedures, you set the stage for patient loyalty and response. You can count on patients to share quality newsletters with their friends—creating new referral opportunities. In addition, the newsletter becomes a call to action for inactive patients who may need a reason to return to your office.

Your patient list is your most valuable marketing asset. That database includes a demographic profile of patients who are keenly tied to your services. Patients of record have an emotional connection to you and your practice. They trust you as an expert and want to hear from you. They want to know your opinion on new dental and healthcare trends as well as the ones you will provide in your practice.

Quality matters to your patients! The patient newsletter should showcase your logo for instant brand recognition and will drive traffic to your website if you include your URL (website address). To that end, your print and Internet communications must be branded, well-designed, professionally written and updated on a predictable schedule to create the integrated marketing package your patients expect.

Ongoing patient contact in the form of a patient newsletter will lead to better informed patients, more treatment acceptance, deeper patient loyalty, better brand recognition and ultimately a busier schedule.